
Sally Zarafonetis, CEO, SallyZara Public Relations
Board Member
Sally Zarafonetis: President & CEO SallyZara Public Relations
Sally Zarafonetis has extensive marketing, public relations and marketing research expertise and advises businesses and organizations on public relations, media relations, marketing and promotional development. Sally has a BA from the University of Michigan and an MS from Grand Valley State University in communications.
As President of SallyZara Public Relations since 2006, she has done work for for-profit and not-for-profit businesses in the Grand Rapids community and beyond including Experience Grand Rapids, the Frey Foundation, St. Cecilia Music Center, Grand Rapids Women’s Health, and Habitat for Humanity, among others. Her prior work experience in West Michigan includes working as the Marketing Director for Frederik Meijer Gardens and the United Way, as well as, a Marketing Research Specialist for Amway Global.
Zarafonetis has an interest in helping businesses that are focused on helping women through holistic training and teaching. Sally hopes to help contribute her marketing and public relations expertise on the ACEF board to bring more awareness to holistic health care resources for people who need special care and to the general population who could benefit from living a more holistic lifestyle.